Segi Desta
Vice President of Global Accounts
Based in Dallas-Fort Worth, Texas, Segi Desta has been active in the convention and hospitality industry for decades. For 17 years, she served as Vice President and Chief Operating Officer for the Fort Worth Convention & Visitors Bureau. Her responsibilities included management of daily operations, including sales, marketing, communications and administrative functions. Before that, she was Director of Sales and Marketing for Metro Hotels, which managed more than 50 Hilton properties. Segi is a member of many industry associations and has served on many prominent boards, including a stint as chairwoman of the Tourism Advisory Committee for the Office of the Governor-Economic Development & Tourism. She is a graduate of Auburn University-Montgomery.